Piggyback’s color palette is built from the feeling of a piggyback ride, holding a child close and safe. Piggyback red for love, Piggyback pink for comfort, Piggyback yellow for warm everyday life, Piggyback blue for trust, Piggyback brown for the value of an ordinary day, and Piggyback ivory for the breathing space that holds it all. Each color visually expresses the brand message, CARRY THE LOVE, and completes Piggyback’s warm and lovable mood.